Pinterest Growth Strategist — Ecommerce & Beauty | Remote

Headquarters: Remote

URL: https://www.toptal.com/

About the Role

We're looking for an experienced Pinterest Marketing Specialist to drive real traffic and sales growth for an online hair extension store. This isn't a "post and hope" role — you'll own a full growth strategy built on SEO-driven content, keyword and trend research, and continuous analytics-based optimization. If you know how to turn Pinterest into a measurable growth channel rather than just a content calendar, this is built for that.

What You'll Do

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• Develop and execute a Pinterest growth strategy aimed at increasing website traffic and sales

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• Create engaging Pins using client-provided photos and videos, optimized for discoverability and conversion

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• Write SEO-optimized titles and descriptions for pins to maximize search visibility

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• Research high-performing keywords and current trends to inform content and pinning strategy

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• Publish pins consistently on a daily basis to sustain growth momentum

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• Organize and optimize Pinterest boards for better visibility and audience targeting

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• Drive targeted, high-intent traffic to the website through strategic pinning

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• Monitor analytics closely and continuously refine strategy based on performance data

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• Follow Pinterest best practices to avoid spam and maintain platform compliance

What You Bring

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• Proven experience managing Pinterest accounts for ecommerce or beauty brands, with measurable growth results

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• Ability to create compelling visual content and write SEO-friendly descriptions

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• Strong knowledge of Pinterest trends, keyword research, and analytics tools

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• A strategic, growth-oriented mindset — comfortable setting goals and iterating based on data, not just executing a content calendar

Nice to Have

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• Experience in beauty, hair, fashion, or related industries

Why This Role

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• Growth-focused mandate: Your work is measured by traffic and sales impact, not just posting volume

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• Full strategic ownership: Own keyword research, content strategy, and optimization end to end

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• Data-driven iteration: Real opportunity to test, measure, and refine what actually drives conversions

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• Niche relevance: Beauty/hair ecommerce is a strong fit for Pinterest's visually-driven, high-intent audience

How to Apply

Ready to turn Pinterest into a real growth engine for an ecommerce brand? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-pinterest-growth-strategist-ecommerce-beauty-remote