Wholesale Marketing Manager

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key

Responsibilities

We are looking for a innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion.

You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance.

• Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.

• Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.

• Support freestanding store launches with playbooks, launch plans, and evaluations.

• Ensure creative and merchandising alignment with brand positioning and retailer guidelines.

• Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.

• Own retail marketing budget allocation, including co-op spend and production costs.

• Implement AI-driven tools for campaign tracking and creative optimization.

• Project & campaign reporting for senior leadership

Requirements

• 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact. Experience collaborating with major retailers (Walmart, Macy’s, Kohl’s, Nordstrom, etc.). Familiarity with apparel retail environments; intimate apparel experience a plus.

• Demonstrated ability to negotiate professionally, lead vendor & retailer relationships.

• Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling.

• Proficiency in MS Excel (advanced formulas, pivot tables), Google Workspace, and project management tools (e.g., Asana).

• Hands-on experience implementing or using AI-driven tools to improve efficiency, reporting, and campaign performance analysis.

• Excellent communicator and active listener; able to influence at all levels, including executives, vendors, and cross-functional teams.

• Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact. Anticipates challenges, adapts fast in dynamic environments, and always develops contingency plans.

• Strong problem-solver who connects data and critical insights to drive effective decisions. Turns mistakes into process improvements, embedding learnings into scalable solutions.

• Raises the bar for detail orientation, quality, and brand standards.

• Highly adaptable, collaborative, and team-oriented, but comfortable taking ownership and accountability. Acts like an owner, with a bias for speed, performance, and raising

Originally posted on Himalayas