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12Go Asia

Product Manager Growth

12Go Asia
growth
0 - 0
Posted Yesterday
Remote Anywhere

Job Description

You'll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.

Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we're making our inventory accessible to AI agents and chatbots.

What You’ll Own1. Paid Acquisition & Mobile

  • �� Integrations with Google Ads and other ad platforms using APIs and Tag Manager
  • �� Internal campaign management to scale across markets
  • �� Mobile growth (App campaign, AppsFlyer, Firebase)
  • �� Attribution systems (Web to App, affiliate tracking, UTMs)
  • Technical SEO
  • �� Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure
  • �� Partner with SEO/content teams and manage content delivery at scale
  • �� SEO tools such as Google Search Console and Semrush
  • LLM Discovery (AI)
  • �� Build strategy for visibility in AI/LLM platforms
  • �� Develop integrations to distribute inventory to AI ecosystems

Must-have

  • �� 4+ years of experience in Product Management or MarTech
  • �� Experience with growth and performance marketing.
  • �� Google Ads + attribution knowledge
  • �� Mobile measurement + ATT experience
  • �� Understanding of technical SEO
  • �� Comfortable owning backlogs, writing specs, and driving sprints

Nice-to-have

  • �� Experience with marketing tools, consent/privacy, and affiliate systems
  • �� Exposure to LLM/AI discovery
  • �� Marketplace/e-commerce/OTA background
  • �� Engaging work on a product that enables millions of travelers to book their trips daily;
  • �� Full-time remote working: 5 days week, 8 hours per day;
  • �� Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
  • �� Internal growth and mobility opportunities;
  • �� Competitive annual leave, sick leave, and public holidays;
  • �� Annual company offsite in Thailand;
  • �� High-growth start up international environment.

Why This Role

  • �� Broad ownership across PPC, SEO, and AI
  • �� Work on cutting-edge LLM discovery
  • �� Impact millions of travelers across markets
  • �� Lean, high-ownership team

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